This approach is not new but still works well for many services. Aggregation can help you save and get maximum from providers. For example, cable companies sell bundled TV channels with various tiered variants. If we look at modern VOD companies, they offer pretty much the same things.
For example, Disney united ESPN+, Disney+ and Hulu services in a single package that costs $13 per month. Apple also offers subscription bundles that include Apple TV+ and other apps. Freemium models
This is a super-rare option because people simply don't know that it exists! In this hybrid model, users can enjoy the free basic functionality and access some paid premium features. For example, VOD services can place a paywall for particular movies and provide various pricing models to grow the average revenue per consumer. Ad-based models
Since VOD subscriptions are popular as never before, subscribers started considering alternatives with integrated ads. Studies show that there is a connection between the number of subscriptions a household has and the number of family members ready to watch advertisements.
Good news: ads are becoming less intrusive and more personalized. AI learns about viewers' preferences and comes up with ad content that's more likely to be relevant for users. Bad news: ads are still ads. If you switch to this model, don't complain about being tempted to make other purchases. We warned you. Brand partnerships
If the above-mentioned model doesn't appeal to you, native advertisements might be just the thing. We're talking about product placement. Some free content is actually free because it was sponsored by someone. For example, The Morning Show series broadcasted in Apple + is a great example of branded content created right. Through the series, you can see Apple products used here and there.
What's the benefit of brand partnerships for viewers? It gives them a chance to access the content for free or for a fraction of its cost. Loyalty offers and discount
If you are a returning customer, your loyalty should be appreciated. Loyal customers spend 67%
more than newbies. Hence, if you don't think you can deny yourself a certain subscription, don't hesitate to ask them for a loyalty discount.
There's a myriad of ways a company can remunerate you: